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CTR, CPM, dwell and completion side by side: the numbers that decide budget, in one table.
Compare performance metrics across different ad formats
| Format | CTR (%) | CPM ($) | Engagement (%) | Best For |
|---|---|---|---|---|
Native Ads | 3.2% | $15.2 | 89% | Content marketingUser experienceTrust building |
Video Ads | 2.3% | $12.5 | 78% | Brand awarenessStorytellingProduct demos |
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Compare key performance metrics across all ad formats
Playable Ads lead with 7.8% CTR, perfect for app install campaigns
Display Banners offer the lowest CPM at $8.75 for broad reach campaigns
Connected TV delivers premium reach with 95% completion rates
Playable Ads, Interstitials
Display, Native, Rich Media
Connected TV, Video Ads
DOOH, Transit, Retail
Choose the right format based on your campaign objectives
Use our comparison tool to find the perfect ad format for your campaign goals, or speak with our experts for personalized recommendations.