1. Introduction
This Cookie Policy explains how YieldMaximizer, Inc. and our Affiliates ("YieldMaximizer," "we," "us," or "our") use cookies and similar technologies on our website and across our advertising platform. It should be read together with our Privacy Policy, which explains how we collect and use personal information more broadly, and our Platform Privacy Notice for details about data processed in the course of operating the platform.
By continuing to use our website you agree to our use of cookies as described in this policy, except where separate consent is required. In the European Economic Area and the United Kingdom, non-essential cookies are only set after you have given consent through our cookie banner, and continued use of the website alone is not treated as consent for those cookies.
2. What Are Cookies and Similar Technologies
Cookies are small text files that a website or application stores on your browser or device when you visit. They allow the site to remember your actions and preferences over time. Session cookies are deleted when you close your browser, while persistent cookies remain until they expire or you delete them.
We also use technologies that perform similar functions, and when this policy refers to "cookies" it includes these technologies as well:
- Pixels and web beacons: small, often invisible image files embedded in pages, ads, and emails that record when content is loaded or viewed
- Local and session storage: browser storage that holds information on your device beyond what cookies can carry
- Device fingerprinting: techniques that combine attributes of your browser or device, such as screen settings, fonts, and configuration, into a recognizable identifier
- Mobile software development kits (SDKs): embedded code in mobile applications that collects identifiers and interaction data
- Entity tags (ETags) and cache-based tracking: browser caching mechanisms used to recognize a returning browser or device
3. How We Use Cookies
We use cookies and similar technologies on our website and in our advertising platform for the following purposes:
- Function and security: keeping the website and platform operating, authenticating users, load balancing, and protecting against attacks and abuse
- Preferences: remembering your choices, such as language, region, and privacy or consent settings, so you do not have to re-enter them
- Understanding usage: learning which pages and features are visited, for how long, and where errors occur, so we can improve them
- Advertising delivery, targeting, and measurement: selecting, delivering, and measuring the performance of advertisements, including frequency capping, audience matching, and conversion attribution
- Fraud and invalid traffic detection: identifying bots, automated traffic, click fraud, and other invalid activity to protect advertisers and publishers
- Legal compliance: meeting record-keeping obligations, enforcing our terms, and responding to lawful requests
4. Types of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are required for the website and platform to function and to keep them secure. They support authentication, session integrity, load balancing, fraud prevention, and error handling. This category also includes the cookie that stores your consent preferences so that your choices are respected on return visits. Strictly necessary cookies cannot be switched off because the website would not work properly without them, and they do not require consent under applicable ePrivacy rules.
4.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website, such as which pages are most visited, how long visits last, and whether errors occur. The information is collected in aggregated or anonymized form and is used to improve site performance and content. We may use Google Analytics for this purpose. Where required by law, these cookies are only set with your consent.
4.3 Functionality Cookies
These cookies remember choices you make to personalize your experience, such as language, region, and display preferences. They do not track you across other websites and are not used to build advertising profiles. If you reject them, these preferences may not be remembered on future visits.
4.4 Targeting and Advertising Cookies
These cookies are set by us and by advertising technology partners to deliver advertising that is relevant to your interests. They may be used to build or contribute to interest profiles based on your visits to our site, limit how often you see an advertisement, and measure whether you engage with an advertisement, including after you leave our website and encounter ads elsewhere. Where required by law, these cookies are set only with your consent.
5. Third-Party Cookies
Third-party service providers set cookies on our website to support analytics, marketing, and customer communication. These cookies are governed by the applicable provider's own cookie and privacy policies, and we do not control them. Providers that may set cookies on our website include:
- Google Analytics (website analytics)
- Google Tag Manager (tag deployment)
- HubSpot (marketing and customer relationship management)
- LinkedIn Insight Tag (advertising measurement)
- Meta Pixel (advertising and conversion measurement)
- Intercom (customer support and messaging)
The current, complete list of cookies used on our website, including each provider and its purposes, is available in our cookie consent tool, which you can open from the banner shown on your first visit or at any time through the "Cookie Settings" link in the website footer.
6. Advertising and Tracking Cookies in Our Platform
Separately from cookies set on this website, when we operate our advertising platform on behalf of publisher clients, cookies and similar technologies may be placed on those publishers' digital properties. These cookies are not placed on this website. They are used to:
- recognize browsers and devices for identification and frequency capping, so the same advertisement is not shown repeatedly
- participate in real-time bidding and header bidding, including passing bid request identifiers and evaluating bid responses
- support behavioral targeting and audience matching, where consent has been obtained
- measure delivery and performance, including impressions, viewability, clicks, and conversions
- detect fraud and invalid traffic across inventory
- perform cookie syncing with advertising partners, which matches pseudonymous identifiers across systems
- support attribution and cross-device measurement where consent has been obtained
Publishers that use our platform are contractually required to provide the required notices and to obtain and pass valid consent or other lawful signals before such technologies are used. Learn more about these requirements on our Consent Management page.
7. Cookie Duration
Cookies placed on this website and on publisher properties through our platform are either session cookies or persistent cookies. Session cookies expire when you close your browser. Persistent cookies remain on your device until they reach their expiration date or you delete them.
Cookies set through our advertising platform on publisher properties do not last longer than thirteen (13) months. Analytics cookies on our website may persist for up to twenty-six (26) months. Strictly necessary and functionality cookies typically last from a few days to twelve (12) months, depending on their function.
8. Managing Your Cookie Preferences
8.1 Our Cookie Consent Tool
On your first visit to our website, a cookie banner lets you accept, reject, or customize the non-essential cookies we and our providers use. You can change your choices at any time by selecting the "Cookie Settings" link in the website footer or by visiting our Consent Management page. Withdrawing consent does not affect the lawfulness of processing that occurred before withdrawal.
8.2 Browser Settings
Most browsers also let you block or delete cookies through their settings, including:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Settings > Privacy and Security > Cookies and Site Data
- Safari: Settings > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Cookies and site data
Blocking cookies, including strictly necessary cookies, may cause parts of this website or the platform to stop working correctly.
8.3 Opting Out of Interest-Based Advertising
You can opt out of interest-based advertising from many companies at once through industry opt-out programs:
Opting out through these programs does not prevent all advertising or all use of cookies; you may still receive non-targeted advertisements.
8.4 Mobile Devices
On mobile devices, you can limit ad tracking through the operating system settings:
- iOS: Settings > Privacy & Security > Tracking, then turn off "Allow Apps to Request to Track" or withdraw permission for individual apps
- Android: Settings > Google > Ads, then opt out of ad personalization or reset your advertising ID
9. Do Not Track and Global Privacy Control
Some browsers transmit a Global Privacy Control (GPC) signal. We treat a received GPC signal as a valid request to opt out of the sale or sharing of personal information under U.S. state privacy laws where those laws apply to our processing, and we apply it to the browser that sent it.
We do not respond to browser Do Not Track (DNT) signals because no uniform, binding industry standard for responding to them has been adopted. To control tracking and interest-based advertising, use the cookie choices and opt-out tools described in Section 8 of this policy or the rights described in our Privacy Policy.
10. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, or applicable law. When we do, we will change the "Last updated" date at the top of this page, and for material changes we will notify you through a notice on our website or by email to registered users, and we will request renewed consent where it is required.
