CTR Calculator

Calculate your Click-Through Rate (CTR) and measure the effectiveness of your advertising campaigns.

CTR Calculator

Calculate the click-through rate for your advertising campaigns

Total Clicks

Total Impressions

Understanding CTR

What is CTR?

CTR (Click-Through Rate) is the percentage of people who click on your ad after seeing it. It's a crucial metric for measuring ad engagement and effectiveness.

CTR Formula

CTR = (Total Clicks ÷ Total Impressions) × 100

Industry Benchmarks

• Google Ads: 2-5% CTR
• Facebook Ads: 0.9-1.5% CTR
• Display Ads: 0.05-0.1% CTR
• Email Marketing: 2-3% CTR

Improvement Tips

• Write compelling headlines
• Use strong call-to-actions
• Target relevant audiences
• A/B test ad variations