CPM Calculator

Calculate your Cost Per Mille (CPM) rates and optimize your advertising spend with our comprehensive CPM calculator.

CPM Calculator

Calculate the cost per thousand impressions for your advertising campaigns

Total Campaign Cost ($)

Total Impressions

Understanding CPM

What is CPM?

CPM (Cost Per Mille) is the cost an advertiser pays for one thousand impressions of their advertisement. It's a standard metric used in digital advertising to measure the cost-effectiveness of campaigns.

CPM Formula

CPM = (Total Campaign Cost ÷ Total Impressions) × 1,000

Industry Benchmarks

• Display Ads: $2-10 CPM
• Video Ads: $10-30 CPM
• Mobile Ads: $1-5 CPM
• Social Media: $5-15 CPM

Optimization Tips

• Target specific audiences
• Optimize ad creative
• Test different placements
• Monitor performance metrics